Sunny, sandy days with the smell of coconuts in the air, that's what comes to mind when I think about this bag!  The desire to throw the sunblock, a towel and greaseproof paper wrapped lunch into this bag and head for the beach is strong!! 
 
Although the original intention for this little bag is for my children to use on school outings, there is no reason why it can't be used for all sorts of outings - sleepovers, day at the beach or simply a trip to a restaurant with colouring books and pencils!  It's cute, compact and comfortable.  For school use in particular it's lightweight and practical and can accommodate a clipboard, pencil case, some lunch, water bottle and a raincoat or sweater if needed.  There's safe inner zipped pocket for a little money or travel/id card and an outer pocket for quick draw handy items like sanitiser wipes or tissues. 
 
Have a look at the other styles - Cheeky Monkey, Paisley Paradise and Lola-Lulu!
 
My son (now in secondary school) has taken to his Cheeky Monkey pack so much that he even uses it for school on a daily basis - it houses his 11' laptop beautifully and forces him to leave unnecessary school books he doesn't need for the day at home therefore lightening his load considerably.